Meredith Illig

About

Lifecycle and growth marketing leader with 10 years of experience building and scaling customer engagement strategies across healthcare and high-growth startup environments. Experienced in CRM, retention, lifecycle strategy, experimentation, analytics and AI-driven personalization across multi-channel ecosystems including email, push, SMS, and direct mail. Proven ability to lead cross-functional initiatives, translate data into strategic action and drive measurable improvements in activation, retention, engagement and long-term customer value at scale. Focus Areas: -End-to-End Growth Funnel Strategy (Acquisition, Conversion, Activation, Retention, Engagement & Referral) -Lifecycle Marketing -AI-Driven Marketing, Segmentation & Personalization -Marketing Analytics, Forecasting & Performance Measurement (Tableau, Amplitude) -Cross-Functional Leadership -LTV Growth Strategy -Experimentation Strategy (A/B & Multivariate Testing) -Customer Acquisition & Growth Strategy -Product Feature Marketing -Campaign Measurement & Attribution

Experience

Education