Wesley Barrow

With ~$500M under management, Correlation Ventures leverages a data-driven process to make fast co-investment decisions when a round is coming together with at least one VC writing their first check into the company at the same time. Due to our speed, value-add and ease to work with (since we don’t repeat diligence or take board seats), Correlation has become the ideal co-investor. Correlation can write checks anywhere from $100K and $4M per round, and is stage and sector agnostic as long as the company is based in the US. Selected portfolio companies I have been excited to lead investments into include: Angle Health, Formic, Raspberry AI, Sequen AI, Blossom Health, Roam, Infinite Machine, ManyCo, Loop Returns, Trek Health, MosaicML, Addition Wealth, Argyle, Fora Travel, Sonoro, Pikkit and more.

Lorimer Ventures is a Brooklyn-based investment syndicate that backs bold entrepreneurs who are building pre-seed and seed stage B2B startups within industries ripe for disruption. A few investments we have made include Gamma, OatFi, Capchase, Formic, Zo Computer, Upflow and more.

I have presented on the blurring lines between online and offline consumer behavior in various Marketing and Retail classes at both the Undergrad and MBA levels in conjunction with the Jay H Baker Retailing Center. Additionally, I serve on the committee to decide which graduate research grants to fund each year at the Retailing Center.

Tubular - backed by investors such as SV Angel, FirstMark, Highline Ventures - is the leading audience development platform for online video.

Based in Philadelphia, this program is designed to elevate media, entertainment and connectivity startups. In addition to Techstars’ global network, selected companies will work with experts from Comcast NBCUniversal. Companies focused on IoT/connected home and life, AI/ML, VR/AR, accessibility tech, wireless communication systems, direct-to-consumer products, robotics, next-gen marketing, digital wellness, voice, blockchain, and the future of entertainment are encouraged to apply.

Helping the founders in both the Techstars NYC and Comcast Techstars Philly programs think through their fundraising and go-to-market strategies.

I focused on taking all new products to market for Yext - which went public on the NYSE in April 2017 with over 600 enterprise customers and 1.8M locations on the platform. This role was heavily involved in all phases of the product life cycle including market analysis, product development, market testing, customer segmentation, sales enablement and serving as the executive sponsor supporting all sales efforts after the product officially launched. The four core products I launched into the market were Xone, Yext for Reviews, Yext for Events and Yext Answers.

StrongDM eliminates the hassle to manage and monitor technical staff's access to data. Always audit ready.

Nomi provides the world’s first marketing and analytics platform for the physical world, enabling retailers to measure, analyze and optimize their store experience in real time. For the first time, retailers can measure the impact of marketing initiatives on customer behavior in stores and take action accordingly. Stop making gut-driven decisions and start making data-driven ones. Nomi raised $13M from investors such as Accel, First Round Capital, Greycroft, SV Angel, Forerunner Ventures, Box Group, CAA, Ralph Mack and Sam Decker before merging with Brickstream in October 2014. With over 140,000 sensors deployed worldwide, NOMi is the largest in-store marketing and analytics provider in the industry. NOMi has hardware and software products for traffic counting, mobile, marketing, queue management and loss prevention.

Percolate - backed by investors such as First Round Capital, SV Angel and Sequoia - helps brands create content at social scale. Completed a one year advisory relationship with them to help expand new and existing brand relationships before they had a fully built out sales organization.

Helped Buddy Media scale its Social Media Management System from 40 to 300 people as the #1 revenue-generating salesperson. Responsibilities included agency development in the early stage and sales in the later stage - leading to Buddy Media being acquired by Salesforce in June 2012. Top clients I brought on included Ford, Unilever, PepsiCo, Shell, Kraft, General Mills, GM, GSK, Hasbro, Toyota, IBM, Sunoco, T Rowe Price, Chrysler, Cigna, Volkswagen, Bose, Dunkin' Brands, Lenovo, Dreamworks, Mary Kay, John Deere, Beiersdorf, Astra Zeneca, and the US Armed Forces among many others.

• Developed and executed a comprehensive product strategy for Reality Digital’s enterprise-scale social media platform to drive growth during a recessionary period • Implemented RD’s business strategy by performing industry and market research, competitive analysis and an assessment of customer needs • Worked with marketing and engineering teams to create optimal product positioning through market segmentation, value proposition development and pricing strategy development • Created and identified new business opportunities then managed every aspect of the sales process including prospect consultation, presentation, proposal, contract negotiation and deal closure • Built strategic partner program for interactive agencies and executed the program by presenting to agencies across 7 major US cities including NYC, LA and Chicago

• Targeted content providers for Akimbo’s end-to-end video monetization solution in key verticals such as music, travel and education • Implemented and maintained sales pipeline to manage customer leads, outbound activity prioritization and deal status • Worked closely across all departments to structure and negotiate optimal deal terms • Created and delivered presentations for potential investors, customers and strategic partners

• Operated across all divisions of the agency including Motion Pictures, Television, Music, Sports, Commercials and Digital Media to help corporate clients extend their brands through entertainment • Managed day-to-day tasks for clients including Anheuser-Busch, General Motors, National Football League, Saks Fifth Avenue, Harrah’s and Dennis Publishing • Formulated online distribution strategies for content creators such as Test Pattern and Blame Society • Identified, assessed and measured results of product placement and integration opportunities • Integrated General Motors into the Paramount film “Transformers”, a global promotion which went on to be named the “Best Ad Ever” by June 2007 issue of Forbes Magazine • Established General Motors and Anheuser-Busch as the lead corporate partners of Ken Burns’ documentary “The War”, with over $10 million committed to advertising and promotion of the film

Helped David Dye and Helen Licht manage playlists, artist relations and catalog for WXPN Radio.

Worked for Cara Stein and the WMA TV department where I handled filing of contracts, entry of booking slips and extensive phone coverage for visiting executives and television clients.

Assisted news team and produced packages for daily news entertainment program.