KB

Keta Burke-Williams

General Manager & Growth Operator | Go-to-Market, P&L & Revenue Strategy | SaaS, CPG & Consumer | HBS MBA

New York, New York, United States

Wedge Strategy

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About

I build and run commercial parts of businesses: GTM teams, revenue engines, and P&L-owning units. My experience spans large CPG (Kraft Heinz, Carnival Corporation), early-stage SaaS (Spoiler Alert), and entrepreneurship as the founder of Ourside, a fragrance brand carried by Bergdorf Goodman and Credo Beauty. Across roles I've owned go-to-market strategy, strategic partnerships, and P&L, most often stepping into ambiguous situations where the job is to build structure, drive growth, and make the business work. Based in New York City. Ohio grown, Jamaican &Canadian in my blood.

Experience

GTM & Growth ConsultantWedge Strategy
2026-01-01

General ManagerOurside
2022-05-01

Head of Partnerships & Strategic Business Development (GTM function)Spoiler Alert
2024-09-01 to 2026-04-01

FounderAspen Apothecary
2020-06-01 to 2022-09-01

MBA class of 2021Harvard Business School
2019-01-01 to 2021-05-01

MBA Deal Team InternTMV
2020-06-01 to 2021-02-01

AmbassadorColorado Startup Week
2018-09-01 to 2020-09-01

Marketing and Business Development ManagerCarnival Cruise Line
2017-10-01 to 2019-07-01

Business Strategy ManagerCarnival Corporation
2017-04-01 to 2017-10-01

Customer Category Manager [Account Manager]Kraft Heinz
2016-09-01 to 2017-03-01

Associate ManagerKraft Heinz
2016-07-01 to 2016-09-01

AnalystKraft Heinz
2015-12-01 to 2016-07-01

Management Development AssociateKraft Heinz
2015-07-01 to 2015-12-01

Ascend CoachManagement Leadership for Tomorrow
2015-07-01 to 2016-07-01

Career Preparation FellowManagement Leadership for Tomorrow
2013-06-01 to 2015-06-01

Librarian/ HistorianDartmouth College
2012-06-01 to 2015-06-01

Annual Giving AssociateThe Dartmouth Institute for Health Policy & Clinical Practice
2012-03-01 to 2015-05-01

Summer Business Management Associate (Sales) InternGeneral Mills
2014-05-01 to 2014-08-01

Winter InternEgon Zehnder
2014-01-01 to 2014-03-01

Client Services InternDodge & Cox
2013-06-01 to 2013-08-01

Dartmouth College Varsity Track and FieldDartmouth College Track and Field
2011-06-01 to 2013-06-01

Staff MemberTim Hortons
2011-06-01 to 2013-01-01

Assistant DirectorRed Hotz& Lollipops
2009-06-01 to 2011-07-01

Education

Harvard Business School
Master of Business Administration - MBA, Business Administration and Management, General
2019 to 2021

Tory Burch Foundation Entrepreneur
Jun 2024 – Jun 2025
2024

Dartmouth College
Bachelor's degree, Portuguese Language and Literature
2011 to 2015