John Buten

About

I love to work with product marketers who are trying to drive change into their organizations, get them to wake up, really understand their buyer, focus on their best segments, and realize the value of marketing. My work lately has been focused on understanding how buying is changing with the rapid adoption of AI. Driving visibility through AEO/GEO is an important first step, but organizations are going to have to re-think how they do marketing, how they go to market, and how they position their offerings. My other focus areas are category creation and leadership strategies, positioning strategies, and how to transform product marketing teams through professional development. Forrester keeps me in touch with Enterprise organizations, but I love hearing from entrepreneurs, product marketers and industry marketers about the innovative ways they are helping their companies level up. Please reach out to me if you have a story to tell. I’m all ears.

Experience

Education