Ashwat Mahendran

Founded a Content Marketing agency to help brands stand out in a world of AI-generated content, and build their authentic voice online to meet their business goals

Unifize helps ISO and FDA compliant companies drive process efficiency by bringing quality, product development and operations teams into a single source of truth that’s easy to implement and adapt as business needs change.

A SaaS solution for YouTubers to make sense of their analytical data, and take informed decisions to boost their channel growth, according to their creative goals.

This was a mistake. Exited as soon as I realized.

Became the creator (face) of the brand's video channels and led a team of writers, designers, and digital marketing executives to accelerate content-led growth across multiple Marketing KRAs

Expanded into taking full ownership of the brand's video channels across YouTube and Instagram, exploring content-led growth across Acquisition, Retention and NPS KPIs

Started the video production efforts for the brand to serve Marketing and Product (UI) functions

Produced and grew the video content for the personal brand of Ankur Warikoo across his Instagram and Facebook handles, increasing the brand's following from 24k to 1.2mn during my tenure.

- Headed and handled the Design Team and produced audio-visual creatives for the company's clientele. - Helped with the design and architecture of the company's flagship AI powered creative generation (SaaS)product, Era. - Administered the company's technology infrastructure and actively managed the tech stack and codebase.

During the tenure, I explored working with clients on a first-person basis and communicate both optimistic and pessimistic information without disturbing the status quo.

Was responsible for the oversight and management of offline marketing campaigns executed by the company for clients across Indian urban cities like Ahmedabad, Pune, Jaipur etc.

Boosted client's online presence and public image by producing testimonial videos highlighting key features of their flagship product, resulting in increased brand recognition and sales. Sample link attached.

Helped brand increase course enrollment by producing engaging trailers featuring celebrity pioneers, aimed at empowering individuals to choose non-conventional careers.

Successfully produced a variety of design collateral, including communication posters, newspaper ads, social media content, and promotional videos, for the organization's annual flagship event, CENTA TPO (2019).

Successfully established and ran a creative content production company, taking on a contract with Shiv Nadar University. Expertly handled team, resources, and end-to-end production and post-production of the attached aftermovie for the university's festival, Breeze-2019. A valuable learning experience in running a company in the content production industry.

Gained valuable insight into entrepreneurship and business growth through hands-on experience reporting directly to the company founder and mentor. Successfully executed multiple corporate testimonial video projects, handling team alignment, client communication, and post-production feedback. A valuable learning experience in the creative content production industry.

As a photographer at Milaap, a fundraiser company helping patients gather funds for critical medical care, helped establish and promote successful campaigns for 10+ patients in need.